Altira Analytics Privacy Policy

Altira Analytics (“we”, “our”, “the Company”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, store, and secure personal information across the European Union, the United Kingdom, and Asia-Pacific jurisdictions where key data protection laws apply, including:* EU General Data Protection Regulation (GDPR)
* UK GDPR & Data Protection Act 2018
* Singapore Personal Data Protection Act (PDPA)
* Hong Kong Personal Data (Privacy) Ordinance (PDPO)
* Japan Act on the Protection of Personal Information (APPI)This policy applies to all users of our platform, clients receiving our automated real-estate intelligence reports, visitors to our website, and anyone who interacts with our services.---# 1. What Data We CollectWe operate under the strict principle of data minimisation, meaning we only collect the personal information absolutely necessary to provide our services.We only collect data required to:* Send monthly real-estate market reports
* Manage customer accounts and billing
* Communicate important updates
* Provide support and maintain service qualityThis includes:### 1.1. Contact Information* Name
* Company name (if applicable)
* Work email address
* Work phone number### 1.2. Billing Information (if subscribed)* Payment confirmation details (we do not store card numbers; all processing is done via Stripe or equivalent PCI-DSS-compliant services).### We DO NOT collect:* Personal addresses
* Date of birth
* Sensitive personal data (health, ethnicity, political views, etc.)
* Behavioural tracking beyond what is essential for platform securityWe explicitly collect only what is required to deliver your reports and nothing more.---# 2. Why We Process Your Data (Legal Basis)Under GDPR, UK-GDPR, and equivalent Asian laws, we must identify the lawful basis for processing.### 2.1. Contractual NecessityTo:* Deliver your subscribed reports
* Manage your subscription
* Provide customer service
* Send invoices and billing confirmations### 2.2. Legitimate InterestsTo:* Improve our service reliability
* Maintain security
* Prevent fraud and misuseWe ensure that these interests do not override your rights.### 2.3. ConsentFor:* Optional marketing emails
* Product updatesYou may withdraw consent at any time.---# 3. How We Use Your DataWe use your information strictly for the following purposes:* Sending monthly or periodic reports you subscribed to
* Notifying you of updates or data pipeline issues
* Responding to customer support requests
* Managing payments or account-related communications
* Improving system performance and securityWe never use, share, or sell your data for advertising or profiling.---# 4. How Long We Keep Your DataWe keep your data only as long as necessary to fulfill the purposes outlined above.* Contact information: kept while you are an active client or for up to 24 months after last interaction for legal and accounting obligations.
* Billing details: retained according to EU/UK accounting law (typically 6 years), but never card numbers.
* Usage logs: deleted automatically within 30–90 days.If you unsubscribe or request deletion, your information is removed unless retention is legally required.---# 5. International Data TransfersWe store data in secure servers located in the EU or UK, depending on your region.If transfers outside your jurisdiction occur (e.g., to cloud infrastructure or email systems), we use legally compliant mechanisms:* EU Standard Contractual Clauses (SCCs)
* UK International Data Transfer Addendum
* Compliance with PDPA, PDPO, and APPI cross-border transfer requirementsWe ensure equivalent levels of protection regardless of location.---# 6. How We Protect Your DataWe employ industry-standard security measures, including:* Encryption in transit (TLS)
* Encryption at rest
* Access controls and multi-factor authentication
* Regular audits of our data pipeline
* Strict role-based access for internal staff
* No unnecessary data storage or trackingWe design our systems to store the minimum data possible.---# 7. Sharing Your DataWe do not sell your data.
We do not share data with third-party advertisers.We only share information with trusted subprocessors when required to deliver the service, such as:* Email delivery services for sending reports
* Cloud infrastructure providers (e.g., Microsoft/Google/AWS)
* Payment processors (e.g., Stripe)All subprocessors are contractually obligated to meet GDPR, UK-GDPR, and Asia-Pacific data protection requirements.---# 8. Your RightsDepending on your jurisdiction, you may have the following rights:### Under EU GDPR & UK GDPR* Right of access
* Right to rectification
* Right to erasure (“right to be forgotten”)
* Right to restrict processing
* Right to data portability
* Right to object
* Right to withdraw consent
* Right to lodge a complaint with your Data Protection Authority### Under Singapore PDPA* Right to access
* Right to correct data
* Right to withdraw consent### Under Hong Kong PDPO* Right of access
* Right to correction### Under Japan APPI* Right to request disclosure
* Right to request cessation of use
* Right to request deletion
* Right to request correctionTo exercise any rights, contact us at:
📧 [email protected]---# 9. Children’s DataOur services are not intended for individuals under 18 years old.
We do not knowingly collect data about minors.---# 10. Cookies and TrackingOur website uses minimal cookies, strictly necessary for:* Security
* Session handling
* Performance diagnosticsWe do not use tracking cookies for advertising or behavioural profiling.Where required (EU/UK), you may choose your cookie preferences.---# 11. Third-Party LinksOur website may link to third-party sites.
We are not responsible for their privacy practices.---# 12. Changes to This Privacy PolicyWe may update this policy periodically to reflect changes in:* Legal requirements
* Operational updates
* New security practicesUpdates will be posted with a revised “Last Updated” date.---# 13. Contact InformationIf you have questions, complaints, or requests regarding your data, reach us at:[email protected]
---# 14. Summary of Our CommitmentTo make it unambiguous:### We only collect the information needed to send your monthly reports.Nothing more.
We do not sell data.
We do not track you unnecessarily.
We minimise storage, encrypt all data, and follow the strictest global privacy standards.---